Coke and Pepsi moving beyond the good times ; Ad tactics shift with TV-watching habitsBrian Steinberg
We can define both soda brands’ strategies as comparable and defensive. With a clear focus on the US for Pepsi, and a more international approach for Coca-Cola. The two brands have connections to sport, with Coca-Cola is still a main sponsor of the World Cup. On the other hand, Pepsi...
Pepsi products include Pepsi, Diet Pepsi, Mountain Dew (MTN Dew), Starry, Pepsi Zero Sugar, Crush, Cherry Pepsi, Diet Cherry Pepsi, Cherry Pepsi Zero, and Mug. Every once in awhile we will see a specialty Pepsi flavor (remember the Peeps Pepsi?!) so keep an eye out for those as wel...
Coke/Pepsi (as the subject) IS (or ARE?) unhealthy... cola, please vs coke please coleslaw and water instead of fries and Coke cover and uncover the coke bottle eating coke Give me a scotch and… Coke / why the long paws go for dope and coke ...
The Diet Zone: A Dangerous Place Diet Coke, diet Pepsi, diet pills, no-fat diet, vegetable diet… We are surrounded by the word “diet” everywhere we look and listen. We have so easily been attracted by the promise and potential of diet products that we have stopped thinking about what...
Music is aiding Coke in its fight against Pepsi in the cola wars in Pakistan. By sponsoring "Coke Studio," a local version of "MTV Unplugged", Coke has gained significant market share at Pepsi's expense, according to a report in theWall Street Journal. While Coke now claims 35% of all...
That beverage had begun a popular ad campaign called the “Pepsi Challenge,” in which the majority of participants in blind taste tests chose Pepsi over Coke. Worried Coke executives decided to reformulate their drink, creating a sweeter product. (Perhaps the most notable previous change to Coke...
Currently it is used in Diet Pepsi Slurpees®sold at 7-Eleven®, and Florida Gold®'s new Light and Tangy frozen juice beverage concentrate. It can be used in breakfast cereals, diet soft drinks, health bars, frozen yogurt/nonfat ice cream, soft confectionaries, hard confectionaries, ...
drink brand among women. At the end of 1984, Diet Coke displaced 7UP as the No. 3 soft drink in the U.S. behind Coca‑Cola and Pepsi – a position it held until the end of 2010 when it overtook Pepsi. At the end of the ‘80s, Advertising Age named Diet Coke Brand of the ...
The time-tested adage appears to be the lesson from Coca-Cola’s disastrous introduction of “New Coke." Except in 1985, Coca-Cola indeed thought its signature brand was broken. Although Coca-Cola remained the world’s best-selling soft drink, rival Pepsi-Cola continued to gain market share...