The marketing strategy of Coca-Cola aims to influence male audiences of the NFL to drink Diet Coke. Advertisements will be in print and broadcast media. NFL players hired by Coca-Cola include Charles Mann and Dave Butz of the Washington Redskins. 年份: 1988 ...
NASCAR-Sprint Cup-Coke Zero 400 Powered By Coca-Cola Lineup
Among 20 Coca-Cola global brands that bring in $1 billion or more in annual sales, four came from Japan: the Georgia coffee lineup; Aquarius, a Gatorade-like drink; I Lohas bottled water and Ayataka green tea. Other global top-sellers are Coke drinks or were added through acqui...
SEISMIC SHIFT: COKE SETS RETURN TO CLASSIC LINEUP COLA KING TO TAP MCCANN, BURNETT FOR FLAGSHIP BRAND.Snyder, BethKramer, Louise