Brand architecture is the organizing structure of a brand portfolio. Brand managers often use more than one brand for a product and may span a single brand across many products. For example, Coca-Cola originated as a single-product brand, associated for more than a century with a specific car...
Coca-Cola acquired Minute Maid in 1960, marking its first non-carbonated brand acquisition. Minute Maid is known for orange juice and offers over 100 different juices. The company launched Simply Orange Juice Company, using computer modeling for consistent taste. Diverse Brand Portfolio: The Coca...
visualizing technology portfolio of hot application areas and blank areas for The Coca-Cola Company All Patents Active Patents Inactive Patents Pending Patents Time Range: Overall Application Domain L2 Tech Topic L2 Download Subsidiary Lists Subsidiaries with patent applications for The Coca-Cola Compan...
who hoped to emulate the success of Coca-Cola, marketed the beverage from his pharmacy and registered a patent for its recipe the following year. Today, Pepsi is a global company with a portfolio of 23 billion-dollar brands, or brands earning more than $1 billion...
View up-to-date information on Coca-Cola Europacific Partners Plc patents, including inventor and filing insights. Patent Trends Share Publication IdentifierDocument TypeTitleClassification-CPCPublication Date US20230078244A1 Application FAT FREE, NON-DAIRY SOFT SERVE COMPOSITIONS A23G9/34; A23G9/42...
marketed the beverage from his pharmacy and registered a patent for its recipe the following year. Today, Pepsi is a global company with a portfolio of 23 billion-dollar brands, or brands earning more than $1 billion in annualrevenue. Sixteen of these brands are beverage-related, while the ...
COCA-COLA CO.:THE Primary Class: 206/219 Other Classes: 206/218 International Classes: B65D5/36;B65D5/60; (IPC1-7): B65D85/70 Field of Search: 206/46(Food),47(B) 229 View Patent Images: Download PDF 3565244 US Patent References: ...
He registered Coca-Cola's formula with the patent office, and he designed the logo. He also wrote the slogan, "The Pause That Refreshes."Coke did not do so well in its first year. And to make matters worse, Doc Pemberton died in August 1888, meaning he would never see the commercial...
2000：CocaCola.Enjoy可口可乐，每刻尽可乐。2009：OpenHappiness畅爽开怀。2016:TastetheFeeling品味感觉 Mission torefreshtheworldtoinspiremomentsofoptimismandhappinesstocreatevalueandmakeadifference Vision people:beagreatplacetoworkwherepeopleareinspiredtobethebesttheycanbe.portfolio:bringtotheworlda...
Coca-Cola Co. secures patent for m-commerce in the U.S.(Vending Market Watch)