The Coca-Cola Company (NYSE: KO) is a beverage company refreshing consumers with sparkling and still brands. Use the CB Insights Platform to explore The Coca-Cola Company's full profile.
Coca-Cola’s brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite ...
Direct operation Supply chain Primary forests-related opportunity Increased brand value Company-specific description & strategy to realize opportunity In 2020, we announced plans to reorganize our company and establish a portfolio of drinks that would be best positioned to grow in a fast-changing ...
In 2000 it began international expansion, targeting neighboring Venezuela and Ecuador. In 2002 it entered Mexico, followed by the countries of Central America in 2004. Around the same time, it also started to add to its brand portfolio. In 2001 it added bottled water under the brand name Ciel...
3.Brand family The beverage portfolio Coca-Cola has expanded to more than 200 brands and thousands of beverages around the world, from soft drinks and waters, to coffee and teas.Apart from those brands that are very popular among Chin...
The Coca-Cola Company Vision Statement To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver: People: Inspiring each other to be the best we can be by providing a great place to work Portfolio: Offering the world a portfolio of drinks...
Coca-ColaisguidedbysharedvaluesthatboththeemployeesasindividualsandtheCompanywillliveby;thevaluesbeing:LEADERSHIP:ThecouragetoshapeabetterfuturePASSION:CommittedinheartandmindINTEGRITY:BerealACCOUNTABILITY:Ifitistobe,it’suptomeCOLLABORATION:LeveragecollectivegeniusINNOVATION:Seek,imagine,create,delightQUALITY:Whatwedo,...
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Coca-Cola is hoping to give itself another caffeine-fueled boost.The company said Friday it will buy the Costa coffee brand from British firm Whitbread for 3.9 billion pounds ($5.1 billion) in cash. Costa is Britain's biggest coffee company, with over 2,
the company branched out to offer an energy drink of its own: Coca-Cola Energy. It marked the first non-soda beverage ever produced under the Coca-Cola brand label.23