Interviews Donald Keough, outgoing president-CEO of Coca-Cola Co., about his lifelong passion. Origin of the link with Creative Artists Agency Inc.; People included in the group formed to handle advertising media planning; Reaction to the Diet Coke campaign.Winters...
We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.
Coke can leverage strong bottler relationships in underpenetrated emerging markets to drive volume growth with classic recipes as well as new products tailored to localtastes. Bears Secular headwinds in carbonated soft drink demand in developed markets are a challenge to Coca-Cola’s long-term growth...
How can I start a Coca‑Cola collection? Where should I look?With so many items, events and collectors, how does someone get started creating their own personal collection? You can: Find current collectibles at the Coca‑Cola store online, the Coca‑Cola Store at the World of Co...
Coke can leverage strong bottler relationships in underpenetrated emerging markets to drive volume growth with classic recipes as well as new products tailored to localtastes. Bears Secular headwinds in carbonated soft drink demand in developed markets are a challenge to Coca-Cola’s long-term growth...
Each Coca-Cola campaign, a fusion of creativity and marketing intelligence, not only showcases their iconic products but also establishes a deeper connection with audiences worldwide. Let’s take a look at how Coca-Cola’s online campaigns and advertising strategies have set new benchmarks in th...
for 200 miles of action around the 2.5-mile oval. Last season, Minter grabbed his first-career victory in a slugfest against Kirwan coming to the line. Minter will look to defend his win while 39 others will be hopeful to start off the 2024 season with an all-but-guaranteed ticket ...
Food Drinks Vendors Ballpark Map
Every six months, I [look for] the next big inflection point. What’s the next big pillar of growth? What’s the next game-changer for this business? And I focus on achieving that. Is there anything you wish you’d known at that moment, when you found out about Coca-Cola and Zico...
Let's look at Pepsi, the company's primary rival, which had a market cap of $241.4 billion as of Jan. 14, 2022.Pepsi has spent a bit less than Coca-Cola on advertising since 2019—between $3.5 and $3.0 billion each year.But keep in mind that Pepsi is much more diversified and own...