Interviews Donald Keough, outgoing president-CEO of Coca-Cola Co., about his lifelong passion. Origin of the link with Creative Artists Agency Inc.; People included in the group formed to handle advertising media planning; Reaction to the Diet Coke campaign.Winters...
Today our 3 panelists will chime in about how jarring or resonant Coca-Cola’s move to remove the famous text from the logos can be perceived as. Here are they: João Garzón de Albuquerque, Founder & CEO atWorkaboutdesign, always looks for the deeper meaning behind design. Henk C. Mee...
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As our fifth year anniversary comes to a close, we finish 2016 by releasing a collaborative collection with the global icon Coca-Cola. This project fits seamlessly into our nostalgia-fueled 2016 campaign, as we’ve pulled inspiration from Coke’s archive
How can I start a Coca‑Cola collection? Where should I look?With so many items, events and collectors, how does someone get started creating their own personal collection? You can: Find current collectibles at the Coca‑Cola store online, the Coca‑Cola Store at the World of Co...
Coca-Cola is a brand you just can’t miss, with its iconic red and white color scheme, unique font, and classic contour bottle. It’s a visual treat that screams refreshment and happiness. But where Coca-Cola really shines is in its ability to create an emotional connection. ...
Coke can leverage strong bottler relationships in underpenetrated emerging markets to drive volume growth with classic recipes as well as new products tailored to localtastes. Bears Secular headwinds in carbonated soft drink demand in developed markets are a challenge to Coca-Cola’s long-term growth...
Coke can leverage strong bottler relationships in underpenetrated emerging markets to drive volume growth with classic recipes as well as new products tailored to localtastes. Bears Secular headwinds in carbonated soft drink demand in developed markets are a challenge to Coca-Cola’s long-term growth...
【Coca-Cola x KITH 全新联名系列 Lookbook 发布】Ronnie Fieg 今季继续主打 Coca-Cola 经典 Logo 元素,并从品牌的全球影响力汲取灵感,将中文、英文、阿拉伯文、法文、日文、俄文和希伯来文版本的品牌标志注入单品之中,而多达 60 款不同设计也创下了双方合作之最。详情请点击:O网页链接 ...
Coca-Cola's market share, at least in the U.S., is more than $265.6 billion by market cap.This is due largely in part to the company's advertising activities andbudget. But how does the competition stack up? Let's look at Pepsi, the company's primary rival, which had a market cap...