Interviews Donald Keough, outgoing president-CEO of Coca-Cola Co., about his lifelong passion. Origin of the link with Creative Artists Agency Inc.; People included in the group formed to handle advertising media planning; Reaction to the Diet Coke campaign.Winters...
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Coca-Cola has been very close to fashion since 2010. Jean Paul Gaultier, Karl Lagerfeld, Marc Jacobs and other design chiefs have designed bottles for the company's low calorie diet soda Cola (Diet Coke). Recently, Coca-Cola found a 31 year old stylist designer, Jonathan Anderson. The youn...
How can I start a Coca‑Cola collection? Where should I look?With so many items, events and collectors, how does someone get started creating their own personal collection? You can: Find current collectibles at the Coca‑Cola store online, the Coca‑Cola Store at the World of Co...
As our fifth year anniversary comes to a close, we finish 2016 by releasing a collaborative collection with the global icon Coca-Cola. This project fits seamlessly into our nostalgia-fueled 2016 campaign, as we’ve pulled inspiration from Coke’s archive
Coca-Cola’s Promotion Strategy Coca-Cola’s advertising campaigns are legendary, resonating with audiences worldwide. For example, who can forget the Christmas campaign with the Coca-Cola truck and the message “Holidays are Coming,” a perfect example of Coca-Cola’s ability to tap into cultu...
Coke can leverage strong bottler relationships in underpenetrated emerging markets to drive volume growth with classic recipes as well as new products tailored to localtastes. Bears Secular headwinds in carbonated soft drink demand in developed markets are a challenge to Coca-Cola’s long-term growth...
Coke can leverage strong bottler relationships in underpenetrated emerging markets to drive volume growth with classic recipes as well as new products tailored to localtastes. Bears Secular headwinds in carbonated soft drink demand in developed markets are a challenge to Coca-Cola’s long-term growth...
【Coca-Cola x KITH 全新联名系列 Lookbook 发布】Ronnie Fieg 今季继续主打 Coca-Cola 经典 Logo 元素,并从品牌的全球影响力汲取灵感,将中文、英文、阿拉伯文、法文、日文、俄文和希伯来文版本的品牌标志注入单品之中,而多达 60 款不同设计也创下了双方合作之最。详情请点击:O网页链接 ...
Coca-Cola's market share, at least in the U.S., is more than $265.6 billion by market cap.This is due largely in part to the company's advertising activities andbudget. But how does the competition stack up? Let's look at Pepsi, the company's primary rival, which had a market cap...