While the Coca-Cola logo’s script font stays the same, the 50s brought on an era of experimenting with new logo applications. We see new and different backgrounds emerge in Coke’s branding as a way to modernize itself in advertising, signage, and good ol’ vending machines. 1969 The‘Dy...
Accordingly, Coca-Cola is trying to reinvigorate the category with significant innovations and re-branding. The cola giant is investing in newer revenue-generating platforms to boost long-term sales and profits. The latest move in this regard by Coca-Cola is the launch of Coca-Cola Zero Sugar,...
It notes that in 2007, the Coca-Cola brand adopted a more egalitarian approach by trying to portray the brand as the choice of people from all parts of the country.MukerjeeAssociateKaushikAssociateICFAI Journal of Brand ManagementMukerjee, K. (2008). Coca-Cola's branding strategies in India. ...
Sean B. Jamshidi, Founder and Creative Director at DesignFacet, deconstructs the co-branding phenomenon with a design, marketing and aesthetical standpoint. “I just don’t get it. Coca Cola says that labels are for cans and not for people. So where is the label on the can? Maybe somehow...
For this Olympiad, held during one of the most polarised periods of recent years, Coca-Cola has gone beyond the Olympic rings co-branding placement on its packaging. The ‘Hug’ cans were designed to extend its campaign, putting the message directly into the hands of consumers (pun intended)...
Coca-Cola, PepsiCo and Nestle have been reported of "zero progress"on cutting down plastic waste, after being named the world's top plastic polluters for the third year in a row.Coca-Col a was considered as the world's No. I plastic polluter by Environmental Protection Organization in its...
Coca-Cola is the world’s most valuable and strongest non-alcoholic drinks brand, valued at $35 billion Carbonated soft drinks dominate the top 10, with Pepsi, Dr Pepper, and Sprite leading the way Nongfu Spring achieves the highest brand value growth, up 102% to $8.3 billion ...
In late 1969 Coca-Cola introduced a new branding program replacing the Arciform and Things go better with Coke design devices used during the previous decade. This new program introduced a design vehicle known as the Arden Square. The Arden Square is essentially a square with the Coca-Cola log...
studies have shown that around 90 percent of people base their spending choices on color and appearance.C. It's no wonder that McDonald's decided to use these two colors for its branding.D. Chances are that most of us can name companies and their respective brand colors.E. In fact, mos...
Coca-Cola was founded in 1886 in Atlanta, Georgia, by pharmacist John Pemberton. The company's initial success came with the soft drink that made it a household name—a combination of cocoa, the kola nut, and carbonated water to make a soda fountain drink. Even then,brandingwas at the fo...