It notes that in 2007, the Coca-Cola brand adopted a more egalitarian approach by trying to portray the brand as the choice of people from all parts of the country.MukerjeeAssociateKaushikAssociateICFAI Journal of Brand ManagementMukerjee, K. (2008). Coca-Cola's branding strategies in India. ...
The article presents a case study of the branding strategies of Coca-Cola in India. It cites that the entry of Coca-Cola into the country was made more emphatic when the company acquired the leading Indian soft drink brands. It relates that Coca-Cola promoted the brand using advertisements th...
Even though the Olympic stage is massive, other brands can learn from Coca-Cola's strategy. They create relatively small moments of happiness, like an on-the-street surprise and delight, and then amplify it into the social space to drive awareness. ...
Coca-ColastrategyToday‚ ourCoca-ColaCompany serves consumers in over 200 countries and has expanded to about 400 licensed brands. The issue we face is how to continue growing and adjusting to local demands‚ while at the same time building a coordinatedstrategywith direction from the center....
Coca-Cola’s Marketing Strategy Highlights: Brand Positioning:Coca-Cola positions itself as an iconic and refreshing beveragebrandwith a global appeal. Integrated Marketing Communications:The company employs variousmarketingchannels, from traditional advertising todigitalplatforms, tocommunicateitsbrandmessage eff...
Looks at how Coca Cola was able to successfully build its brand in China and discusses how their strategy can be emulated by other brands in China today.
Coca Cola sets the bench mark for advertising and branding. The promotional strategy of Coca Cola focuses on aggressive marketing through ad campaigns using media like TV, online ads, print media, sponsorships etc. Coca Cola engages in the following major sponsorship events like American Idol, BET...
Co-branding Strategy Brand Naming Brand Positioning Brand Equity Strategy Consulting China Market Entry Strategy Business Intelligence Business Plan Marketing Strategy Agile Strategy Business Turnaround Management Consulting Lean Management Media Consulting Crisis Management Healthcare Consulting Employee Engagement ...
From the star bottle to the calendars, watches and other unrelated products, Candler started the trend to make Coca-Cola visible everywhere. The company has followed the same branding strategy till now. Coca-Cola is everywhere and hence has the world’s most renowned logo. ...
The study follows the diffusion of Coca-Cola's global branding strategy and the community involvement program it recommended to the Israeli franchisee and analyzes its design and execution on the ground. The study finds a considerable gap between rhetoric of community involvement and practices of ...