Closed-EndedQuestionsUsefulforextractingparticularinformation.Oftenayes/noanswer.Canbeaspecificanswer,butnotdetailed.Usefulforstoppingastorythatgoesontoolong.Helpfultogetinterviewee(interviewsubject)talking.(“yes”answersaregoodtobuildtheirconfidence)ExamplesDidyoulearnsomethingfromtheSocialStudieslessonyesterday?(...
When constructing aninterview guidefor a user interview, try to think of a broad, open-ended version of a closed question that might get the participant talking about the question you want answered, like in the example above. When asking questions in a usability test, try to favor questions...
yes to the sale by asking them "yes" questions, which are questions to which they're guaranteed to say yes. The idea is that if you get them saying yes, they'll be more likely to say yes to your sale. Some examples of these kinds of questions are, "It's a nice day, isn't ...