It is stated to be evident in the campaigns by the prominent business figures including the one against the proposed third runway in Heathrow Airport in London, England, that they claim would cause climate change, and the other supporting the Eat Seasonably campaign....
Iberdrola acts against climate change to continue moving towards a sustainable world. Learn more about Iberdrola's commitment to renewable energies.
Steinlager, which Lion sells in New Zealand, has obtained certification as a carbon zero beer under the Toitu program by a body of the New Zealand government. In 2021, we featured the Toitu carbon zero mark in our marketing campaigns to highlight to consumers the commitment Lion has made to...
The EY Net Zero Centre brings together EY’s intellectual property, strategic insight, expertise and deep knowledge in energy and climate change leadership to solve the big problems ahead as we move towards net zero emissions by 2050. Read more Sustainability Disclosure Hub The Sustainability Disc...
Yasir is the Partner and Leader for the EY Climate Change and Sustainability Services (CCaSS) . He has about 19 years of experience in environmental, social and g...
who put together the campaigns, believe in the products and want to be part of a sustainable industry – expect their employers to be on the right side of history. Meanwhile, the audiences to whom we market goods and services need to see that when it comes to climate change, we get it...
Center marginalized voices:Inclusive climate communications feature those who are directly affected by climate change. Highlight their voices in your marketing campaigns. Embrace intersectionality:To reduce risk, be sure to prioritize related intersectional issues in your work. For digital organizations or ...
However, few of these social marketing campaigns had the intended outcomes (see Corner and Randall 2011). We would like to suggest a very simple hypothesis for this failure: we want to argue that it is more difficult than it might appear to read the minds of consumers because consumers do ...
The Need for Businesses to Include Sustainable and Eco-Friendly Traits in Marketing Campaigns Existing and emerging businesses have found it necessary to highlight their involvement in campaigns calling for environmental protection. Marketing initiatives now highlight the character of brands as an indicatio...
Hanne is head of Climate Change & Sustainability Services (CCaSS) at EY Norway, which is part of the EY global network of over 1,600 sustainability consultant...