The main advertising concept that we have discussed is the awareness of advertising campaigns, specifically ones on the topic of climate change. In addition, to increase the specificity of the information presented, we analysed several emotions individually: fear, guilt and anger...
Gov. Jerry Brown told the Times Wednesday that a decision by President Trump to withdraw from the Paris Accord on climate change would be “tragic.” Legislators at the state Capitol will winnow down the hundreds of bills pending by Friday afternoon, quietly kil...
This isn’t to say, of course, that advertising can’t take a stand. The self-regulatory system is responding, with the CMA producing guidance on green claims in ads; and the ASA underway with a project of ensuring that its rules on climate change and sustainability are fit for the futur...
where the fires are fueled by a dry winter and climate change. I was checking to see if she received my payments for our family reunion planned for Los Angeles this summer and my concern for her safety. I signed us up for the tour of...
Climate Change Impacts Us All I sat down with Ben Gubits, Vice President of Advocacy and Campaigns for Protect Our Winters Action Fund, to better understand what they’re hearing from their communities and how to tackle this overwhelming issue. He referenced that ski resorts are “doubling down...
The article reports that the firm PHD UK has been selected to handle the £9 million advertising media planning brief for the cross-government climate change initiative Act on CO2 in Great Britain. PHD will work with Abbott Mead Vickers BBDO, which was selected for handling the consolidated ...
for example. The report comes a week after the UN Intergovernmental Panel on Climate Change (IPCC) published its latest report, which said that the world still has a chance to achieve a 1.5 degree pathway — but that the window of opportunity is closing quickly. Thetakeaway for the fash...
American Geophysical Union (ACS): “Humanity is the major influence on the global climate change observed over the past 50 years.” (2017 – 50 =’s 1967) American Meteorological Society: “that the dominant cause of the rapid change in climate of the past half century is human-induced incr...
Responsibility for climate change lies at the heart of societal debate over actions to address it. The United Nations Framework Convention on Climate Chang
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