Chinese Firm Meets Global Branding.The article focuses on the move by Chinese entrepreneur and Changzhou Asian Endergonic Electronic Technology Co., Jack Yang to have his own line of global positioning system (GPS) dashboard mounts marketed under his own global brand, Züuma, in the U.S.CHEN...
Others know the importance of branding too. Haier's unit acquired General Electric's home appliance business in 2016 and this year the Chinese firm might introduce a new line of portable air conditioners in the US. Meanwhile, Gree primarily sells self-branded heat pumps that c...
"Technology brands are leading the charge from China to the world," said Mark Heap, a brand analyst at MediaCom. He noted that Chinese brands have been "doing a great job of making emotional connections that meet the needs of consumers in international markets," as they believe in the power...
Corresponding to its progress in internationalisation, a firm's branding development in international markets may follow certain stages. As the firm moves to advanced stages, it increases its international brand equity; the impact from negative COO will decrease and eventually become irrelevant. The ...
But according to research firm Euromonitor, it will overtake America as the world's biggest market for dairy by 2022. Today, the annual per capita consumption of dairy products is 36 kilograms in China, while the average per capita global milk consumption amounts to about 100 ki...
emerging market business experience, and has been involved in the Greater China region since the late 1980’s when she lived and worked in Taiwan. There, she was the first non-Chinese employee of a local high-tech start-up firm, where she gained a deep understanding of Chinese busine...
Baidu formed a joint venture with a Sydney-based firm, China Search International, and recruited some seasoned talent from Telstra and NineMSN to spearhead the initiative (Apostolou, 2012). In 2012, Baidu formed BIRC, a joint research lab in Singapore with I2R, to focus on natural language ...
Furthermore, according to the latest reports, SHEIN is planning a new round of financing and is in negotiations with potential investors, including equity firm General Atlantic, with the goal of raising USD 1 billion. If the financing is successful, SHEIN's valuation will reach USD 100 billion...
Among China's game-centric live streaming platforms, DouYu ranked first in terms of average total monthly active users (MAUs) and average total daily time spent by active users during the first quarter of 2019, according to consulting firm iResearch. ...
Chen Peng, Brand Management Director at GEELY INTERNATIONAL CO.,LTD, showcased several examples of the firm’s overseas marketing efforts, explaining the automaker’s viewpoints on and approaches to the cultural differences when marketing in different countries and regions. Chen also shared some of th...