Midea's overseas business began with OEM production for international brands such as GE, Panasonic, and Toshiba. In 2006, Midea started investing overseas to promote its own brand, supplemented by acquisitions. In 2016, Midea acquired Toshiba's white goods business to strengthen its global high-en...
Domestic luxury brands lack appeal outside popular cities and need to open up a larger domestic market. Most of the designer brands are concentrated in the women’s wear industry, and the men’s wear market with huge room for growth is waiting for more brands to open up. ...
Chinese Brands Need to Tell Good Brand Stories forGoing GlobalUnder the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientationvip中...
Doreen Wang Kantar Greater China CEO and Global Chair of Kantar BrandZ,China Get in touch BrandZBrand Share Get in touch Kantar BrandZ Top 50 Chinese Global Brand Builders 2021 Download the report to find the Chinese global brand builders growing their influence overseas. ...
According to the 2023 “BrandZ Most Valuable Global Brands Ranking” published by Kantar Group, only 14 Chinese companies made the list. This indicates that while domestic brands have achieved notable success in overseas markets, establishing a firm foothold globally remains a significant challenge. ...
NEW YORK, July 6 (Xinhua) -- Chinese companies need to improve their story-telling skills to better interact with target consumers and strengthen brand building in overseas markets, a senior global brands researcher has said. Chinese companies should improve their ability in telling stories about ...
"Nowadays when we ask overseas consumers, they think Chinese brands are innovative and creative, especially young consumers in Spain, the UK and the United States," she noted. Wang also noted that China's Belt and Road Initiative has given Chinese brands some "real guidance and a lot of sup...
Among China's "going global" brands, the 50 Chinese brands were chosen out of criteria of four aspects including online votes, export volume of their products, overseas presence via media and other dissemination channels and expert appraisal. ...
“4C” concept for Chinese brands’ overseas communications: Cultural Differences, Message Chain, China Value and Brand Commitment. Based on this concept, Chinese companies seeking to expand abroad need to have a deep understanding of the cultural differences between China and other countries and, at...
On the one hand, based on Chinese traditional culture, study the overseas cultural market, look for the international expression of Chinese stories, and further convey the unique charm of Chinese culture. On the other hand, we should look for the meeting point between Chinese brands and overseas...