Last year was certainly the most challenging for Chinese brands going overseas. In the face of global disruption, the Top 50 Chinese brands stayed aligned to their core values and actively pivoted to new approaches. By moving quickly on the right strategic insights, Chinese brands have found ways...
Midea's overseas business began with OEM production for international brands such as GE, Panasonic, and Toshiba. In 2006, Midea started investing overseas to promote its own brand, supplemented by acquisitions. In 2016, Midea acquired Toshiba's white goods business to strengthen its global high-en...
Domestic luxury brands lack appeal outside popular cities and need to open up a larger domestic market. Most of the designer brands are concentrated in the women’s wear industry, and the men’s wear market with huge room for growth is waiting for more brands to open up. ...
Midea's overseas business began with OEM production for international brands such as GE, Panasonic, and Toshiba. In 2006, Midea started investing overseas to promote its own brand, supplemented by acquisitions. In 2016, Midea acquired Toshiba's white goods business to strengthen its global high-en...
Chinese Brands Need to Tell Good Brand Stories forGoing GlobalUnder the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientationvip中...
NEW YORK, July 6 (Xinhua) -- Chinese companies need to improve their story-telling skills to better interact with target consumers and strengthen brand building in overseas markets, a senior global brands researcher has said. Chinese companies should improve their ability in telling stories about ...
Amazon Advertising has deployed innovative advertising products, techniques, and solutions since 2017 to promote high-quality advertising in China. Brands go overseas, which helps brands find overseas customers they want to sell to and boost sales.
Bosideng is one of the Chinese consumer goods brands that have expanded abroad over the years. "Go overseas, or you're out." In recent years, this view has been echoed and become a consensus among Chinese companies. The result is that more Chinese companies are optimizing their products and...
According to the 2023 “BrandZ Most Valuable Global Brands Ranking” published by Kantar Group, only 14 Chinese companies made the list. This indicates that while domestic brands have achieved notable success in overseas markets, establishing a firm foothold globally remains a significant challenge. ...
“4C” concept for Chinese brands’ overseas communications: Cultural Differences, Message Chain, China Value and Brand Commitment. Based on this concept, Chinese companies seeking to expand abroad need to have a deep understanding of the cultural differences between China and other countries and, at...