While partner segmentation could be as simple as geographic location, other demographic information should be considered like: partner type, partner size, the level of sophistication with your products, who their end-customer is by size or vertical, and how much they sell of your brand (m...
The new buyer's journey is complicated. Marketing doesn't have a lot of time to make an impact, but our marketing playbooks can help them make the most of each touchpoint. By effectively aligning your marketing campaigns with the buyer's journey, your corporate and partner marketing teams ca...
Channel partner marketing solutions that work for you Print Services Drive engagement with on-brand assets Amplify the power of your brand at the local level with high-impact, quick-turnaround print services. Along with print-on-demand or consolidated bulk buying, we provide a complete range ...
Study.compoints out that it’s more “cost-effective to use third parties than to maintain internal resources necessary for the same marketing operations.” They also say channel marketing is a great way to increase brand recognition. When one channel partner is well known in the industry, just...
We invented Nurture Marketing. As an omnichannel marketing agency, we apply nurturing principles to help IT Channel Partner organizations and other companies to build lasting relationships with prospects and customers.
But even when a partner marketing approach is taken, the potential can be doomed by time wasted in endless meetings, unspent marketing development funds (MDFs), not using a defined process, and inadequate training. That's why we've created this guide and accompanying template to help you asses...
With the marketing and web team’s help, we’ll do another evolution in another month or two to continue to build that out and make sure we’re providing the right level of value back to the partners so we can be collaborative.”3. Evaluate Your Channel Partner Tech Stack...
Following this, they could host a joint webinar discussing innovative solutions in their industry — providing value to partner and customer communities. 6. Provide marketing and sales support It's crucial to offer your partners easy access to high-quality marketing and sales materials rather than ...
Watch the video below to learn more about how Bridg's PRM Software and Partner marketing software capabilities can help you succeed by allowing you to scale and support a growing sales ecosystem efficiently.Our differentiators become your competitive advantage Free, 100% Customized and Integrated POC...
The ContentMX partner ecosystems have over 8,000 users, 78% of which are distributing marketing from multiple vendors and have attributed sales from $50,000 to $2.5 Million.