Partner marketing as a concept has been around for a long time and continues to grow, particularly in the technology industry. For partner marketing to work and fulfil the promise offered by each partner, it’s critical to have all the elements of people, strategy, and culture in place and ...
A marketing strategy is much broader than a channel strategy. It involves the overall plan to achieve your marketing objectives—of which a channel approach can be an important component. Target market identification, brand positioning, value proposition, product mix, and pricing are all part of a...
Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a baseline process for establishing your strategy with each channel partner. Establish a Strong Inte...
Watch the video below to learn more about how Bridg's PRM Software and Partner marketing software capabilities can help you succeed by allowing you to scale and support a growing sales ecosystem efficiently.Our differentiators become your competitive advantage Free, 100% Customized and Integrated POC...
320+ custom assets and 550+ webinarsfor Partner Marketing teams at leading companies like AWS, ServiceNow and Dell. Let us help you refine your joint go-to-market strategy, fuel the buyer’s journey with expert-crafted custom content, generate better leads that convert into partner pipeline, ...
Digital Marketing Agency Comprehensive business-to-business (B2B) digital, strategy and communications solutions Discover more Nurture Knows the Partner Channel Decades of experience in the IT Channel, driving comprehensive Channel Program development and enablement and co-branded, ...
That’s where LinkedIn’sChannel Partnerscome in. We work side-by-side with proven cosellers who are experts in the field of recruitment marketing strategy. And guess what? Our Channel Partners are thriving despite the changes we’re all experiencing and they’re embracing the power...
Smart thinking, great results. See the power of our strategic partnerships with the world’s leading B2B tech brands. What do you do when partner engagement plummets? Zebra Technologies transformed its partner marketing through partnermarketing.com, resulting in a 150% increase in campaign adoption...
Channel partner marketing solutions that work for you Print Services Drive engagement with on-brand assets Amplify the power of your brand at the local level with high-impact, quick-turnaround print services. Along with print-on-demand or consolidated bulk buying, we provide a complete range ...
Since every business is unique, there’s no such thing as a one-size-fits-all channel strategy. Both online and offline marketing channels have their own advantages and disadvantages. Offline marketing, also known as traditional marketing, consists of physical mediums such as print ads, billboard...