Raka is a digital agency and we fully embrace the inbound marketing methodology. One of the first challenges we'll tackle with you is setting SMART goals that guide and test our marketing efforts. SMART? It's an acronym for specific, measurable, attainable, relevant, and time-bound. We hel...
From your company website design to your name and logo, all digital marketing is related to brand awareness. With an effective brand awareness strategy, your company becomes known as an authority in your industry, growing trust in your business. Whatever products or services you sell, you want...
But, Digital Marketing Strategies continue to evolve year by year. Trends keep changing, and Digital Marketing Professionals must constantly research and adjust to keep up. However, it’s easier to reach your target audiences with the right tools and strategies. Still, the right marketing tools an...
Google is continuing to expand its digital empire. To compete, you must pay close attention to the latest features, rules, and algorithms the search engine giant releases. Businesses with a local presence must ensure their Google Business listing is accurate and current...
Internet usage continues to explode across the world with digital becoming an increasingly important source of competitive advantage in both B2C and B2B marketing. A great deal of attention has been focused on the tremendous opportunities digital marketing presents, with little attention on the real ...
The elephant in the room. Tracking and measuring the return on investment (ROI) for digital marketing initiatives can be challenging, especially when customers engage with multiple touchpoints. Having a clear understanding of your ROI begins with: ...
Digital marketing is a broad term that encompasses everything requiring the use of electronic devices, including internet marketing (also known as online marketing). The digital marketing market is growing overall with the dominance of digital platforms in the 21st century, replacing the traditional ap...
The in-depth discussion encompasses the various opportunities and challenges associated with leveraging digital marketing, including the utilization of powerful tools, such as video marketing and remarketing. This paper is a valuable addition to the current online marketing literature. It provides insights...
Digital Marketing: A Study of Concept, Role, Effectiveness & Challenges Amity Management ReviewBhushan, Padam
re here to give you all the tools you need to build a marketing strategy that outperforms. In our recent webinar panel withAcceleration Partners,Alchemy Worx, andListrak, we explored 2022’s top marketing challenges and offered digital marketing solutions that advertisers can implement to reach ...