Whether you’re an expert or a rookie at social media marketing, you will agree with us that it isn’t easy. Changing technological and social trends make it very challenging. Additionally, there are difficulties in strategy formulation, ROI measurement, and allocation of time and budget. In t...
Fear not. In this guide, we’re breaking down 10 of the most common social media marketing problems brands face today. For each challenge, we’ll also give you actionable next steps that help you clear the hurdle with ease. Keeping up with changing social trends Finding social talent Proving...
As of April 2023, social media marketers worldwide pointed towards the identification and response to emerging trends and topics as the leading challenge in their industry, with almost half of the surveyed respondents choosing this answer.
Augustine, A.A. and Dadzie, P. 2013. Social media challenges in marketing of library and information services at the Balme Library, University of Ghana. Innovation: Journal of appropriate Librarianship and Information Work in Southern Africa, 47: 213-230...
Moreover, there are many other challenges that marketers face that stops them from increasing their reach and strengthen their presence on social media. In this post, we will discuss seven such social media marketing challenges and ways to overcome them. ...
Social media growth represents an opportunity for business based on information sharing, but also complicates the work of marketing managers who need to be ready to deal with current issues in this field. This article highlights eight areas within social media marketing that create difficult ...
“Without a strategy, social media is a waste of time,” said Marketing Director Michelle Kubot, who now works forJourneyPure, an addiction recovery center in Tennessee, Kentucky, and Florida. “You should understand what you’re trying to get out of social media. Why are you posting there...
marketingsmall restaurantssocial mediaThe purpose of this study is to explore the adoption, challenges, and current uses of social media in small restaurants. Past research in this area is scarce, and most focuses on larger establishments. To address the research objectives, 20 small restaurants in...
In the past, service and marketing communication were two distinct marketing concepts with little overlap. However, these two areas are moving closer together due to emerging social technologies. The present research utilizes the netnographic approach to illustrate the presence of social media service ...
Growth and engagement are a result of a variety of factors, but figuring out which activities to focus on is an important challenge in social media marketing. Solving this challenge: When putting first things first, it’s helpful for me to refer to Brian Balfour’sGrowth Machine. Brian points...