The article reports on challenges faced by universities in the U.S. regarding measuring the impact and the performance of social media. It mentions the statements of Amanda Waite, web news editor at the University of Vermont, regarding difficulties posed by the sheer volume of available ...
Artificial intelligence (AI) has grown significantly in the last decade and is already present in many facets of our lives. AI has totally transformed a wide range of industries, from self-driving cars to virtual assistants. One area where AI's effects are most visible is social media....
Artificial intelligence in social media mostly relies on statistical and machine learning algorithms to deliver personalized content, make marketing campaigns more effective, and ensure safer virtual environments. Explore the use cases, benefits, and real-life examples of AI in social media, along with...
Social media has come into its own as an integral part of every business strategy. Its impact is felt everywhere, from the songs we sing to the topics we talk about. Still, some higher-ups may fail to recognize the immediate value of investing in social media as a priority channel. Altho...
potential of social media because they are limited by budget,” said Josh Krakauer, founder and CEO of social media marketing agencySculpt. “But nothing replaces having a leadership team or decision-maker inside an organization who gets social media and is willing to put in long-term effort....
Effective social media data collection requires specialized tools andtechnologythat can handle the unique challenges posed by these platforms. However, not all organizations can access such advanced tools or the expertise needed to use them effectively. This can result in resource constraints...
Social media is no longer an optional tool—it is a necessity in modern recruitment. However, excelling at social recruiting requires strategy, discretion, and a balance between accessibility and efficiency. While these platforms offer unmatched talent access, recruiters must also navigate challenges suc...
In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Here’s what the data says. Top 6 Social Media Marketing Challenges in 2024 1. Creating engaging content. As someone w...
Here are eight social media challenges that have made home cooking more enjoyable than ever. Whipped Coffee (Dalgona Coffee) Photo Credit: Depositphotos The whipped coffee craze, also known as Dalgona coffee, took the internet by storm inearly 2020. Originating from South Korea, this simple yet ...
disorder; (2) techniques on detecting and mitigating disinformation; and (3) trending issues such as ethics, blockchain, clickbaits, etc. This edited volume will appeal to students, researchers, and professionals working on disinformation, misinformation and fake news in social media from a unique...