It offers deep insights into the challenges in UGC generation in B2B context which can help develop frameworks, to leverage UGC for marketing outcomes. Exploratory field research approach was adopted to examine the state of UGC and other similar practises in the B2B industry. Semi-structured ...
What are your predictions for the future of B2B marketing in the wake of Google’s recent announcement that it will stop the use of third-party cookies? Brands need to prepare at pace, but not panic. While there is no time to lose in preparing for the move away from third-party cookies...
B2B marketing strategies come in different forms, including utilizing social media, content marketing, email marketing, and paid ads. However, not all B2B marketing techniques apply to all businesses selling products or services to other companies, institutions, and government agencies. That’s why wo...
B2B sales can be a bit tricky at first while you’re still hammering out your sales process and figuring out how to best manage your sales pipeline. There are many challenges that B2B salespeople in your shoes face even when they feel like they are doing everything right. In this post, ...
Doing business in Nigeria can feel like a rollercoaster ride, especially for small and medium-sized enterprises (SMEs) in the B2B sector. With unique challenges and opportunities at every turn, understanding how to keep your supply chain efficient and cost-effective is key....
Marketing Association Training Courses Our challenge is the digital marketer who may not be well-versed in the requirements and realities of B2B. Often they have come from a B2C/retail environment, and might get stuck on things like 3rd party seller integrations that we don’t offer, rather th...
In the world of B2B advertising, marketers, agencies, and consultants alike are under constant pressure to connect the dots like never before, squeezing every ounce of value from their marketing budgets. But here’s the catch—there are too many variables in the B2B equation. The B2B buyer’...
you may find it difficult to compete with agile, start-up companies. It’s because even a nascent start-up can introduce a dynamic marketing strategy through webinars, free online social events, and ads on social media. These help them to stay on top of mind for their potential and existi...
As you navigate this new generation of B2B buyers, here are a few things to keep in mind: Gen X values authenticity.Unlike Baby Boomers who don’t mind being “sold,” Gen X buyers value marketing that is personal and authentic. Earn their business by becoming a trusted advisor. Your sal...
Internet usage continues to explode across the world with digital becoming an increasingly important source of competitive advantage in both B2C and B2B marketing. A great deal of attention has been focused on the tremendous opportunities digital marketing presents, with little attention on the real ...