They both want to attract more customers and earn more sales for their company. But for some reason, aligning marketing and sales teams is one of the most common challenges companies face as they develop their B2B content marketing strategy. Many B2B professionals feel that their marketing and ...
However, this relentless innovation cycle also creates profound challenges forB2B tech brandsand enterprises looking to leverage these technologies. It becomes challenging to discern true innovation and utility from hype or exaggeration when evaluating the flood of new tools and solutions. Why B2B Technol...
Paid B2B Influencer Marketing Guarantees Content Reach. A paid B2B influencer marketing campaign can guarantee that content will reach the desired audience, with several virtual ways to activate influencer programs, such as 1:1 topical-based interviews, collaborative content, guest blogging, and virtual...
“Thegoal of the pillar pageisn’t just traffic. It’s to educate somebody and push them further down the buyer’s journey so that they can make an informed decision about whether or not to do business with your business.”–Ryan Shelley, Chief Growth Officer and Founder of SMA Marketing ...
With all of those challenges to consider, how can B2B companies adopt a differentiating, accessible brand voice that still feels true to their businesses? Here are our top tips for transforming a B2B brand voice from cold to compelling. How to Build a Better B2B Brand Voice 1. Prioritize Per...
But B2B SEO brings unique challenges. And these relate to the audience you’re marketing to. People buying on behalf of a business are quite different from those buying for themselves. So, let’s explore these distinctions and dive into the step-by-step strategy you need to achieve success...
12. Consultation: help your leads solve their challenges Offer consultation to your prospects and provide customized, personalized value and experience. Don’t be too salesy though’, it can easily frighten your prospects away. The marketing of the new era is more about solving difficulties by int...
it is important to understand the differences to maximize the value of your online home. Some organizations do not realize there are a variety of different online community models to explore – each with its own set of benefits and challenges. Below is a brief overview of the different types ...
What are the challenges for financial service businesses that want to adopt a content marketing model? Barclaycard’s B2B content hub launched a new section this…
However, because of the novelty of this research area, insufficient information exists in business and industrial marketing and in information systems (IS) literature (Frenzel et al., 2021, Sandberg et al., 2020, Dang and Vartiainen, 2019, Vial, 2019) examining the challenges of specific ...