The study provides insight into existing challenges for social marketing, classified into three key themes according to their position within or outside of the discipline: 1) poor branding of the discipline as an internal challenge, 2) competing disciplines as an external challenge, and 3) overall...
marketingsmall restaurantssocial mediaThe purpose of this study is to explore the adoption, challenges, and current uses of social media in small restaurants. Past research in this area is scarce, and most focuses on larger establishments. To address the research objectives, 20 small restaurants in...
to modern marketing tools i e. Social media tools face book, corporate blogs, video channels, banners as on social nets. The trend of online marketing is increasing all over the world as well as in India also. Main focus of the proposed study is to provide an understanding to the concept...
Ready to tackle the biggest social media marketing challenges? If you’ve been struggling to keep your social media strategy agile and up to date, you’re definitely not alone. Competition for attention on social media is tougher than ever. New social networks are changing how we create content...
Marketing on social media has changed from a nice-to-have to a must-have for modern brands. The power of social can be gauged from these facts: Currently, there are nearly5.17 billion social media users. The number of social media users is expected to increase to 5.85 billion by 2027. ...
Social media marketing might seem simple at the outset, but can be quite challenging once you actually learn the nuances. Most popular social media platforms have millions of users, a good share of which are businesses. The growing number of brands, marketers, and influencers on social media ...
This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. Th... S Stephens - 《Social Science Electronic Publishing》 被引量: 4发表: 2009年 加载更多0...
systems community, Chong has published over 100 articles, several in reputable journals, including the Journal of the Association for Information Systems, Information Systems Journal, Journal of the Academy of Marketing Science, Decision Support Systems, and the European Journal of Operations Research. ...
Social Media Managers often need to push to be invited to meetings for business development, operations as well as the more obvious sales and marketing meetings to be able to find opportunities to both help these other areas but also generate strong content for social channels. So many aspects ...
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