Peter C. Verhoef, Peter Dahlstro¨m, and Tjark Freundt (2014), "Challenges and Solutions for Marketing in a Digital Era," European Management Journal, 32 (1), 1-12.Leeflang, P.S.H., Verhoef, P.C., Dahlstrom, P.
Digital Advertisementsboost awareness by 80%, and your online presence can spread your reach, getting more people’s attention. But although there are several Digital Marketing Challenges, fortunately, each has solutions. So what are the Challenges of Digital Marketing?
Big dataAnalyticsCustomersFirm strategiesSocial mediaPeter S.H. LeeflangPeter C. VerhoefPeter DahlströmTjark FreundtEuropean Management JournalPeter S, Peter C, Peter D, TjarkF. Challenges and solutions for marketing in a digital era. European Management Jour- nal. 2014; 32(1):1-12....
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