All startups are unique, yet share common ground in the experience of being challenged and pushed to high, often quite stressful, limits. As exciting as it is to be a part of your startup’s growth and prosperity, the startup culture comes with a myriad of challenges. ...
more of an evolution, but that changed last year with the growing usage of Generative AI which was the most exciting innovation of recent years. As we enter 2025, there are lots of new challenges for digital marketing that marketers will need to grapple with in the year ...
Big DataKnowledge ManagementMarketing CapabilitiesCustomer RelationshipOnline MarketingThe growing volume, complexity and diversity of data available on the internet that can be used in marketing is a real challenge. In this work, the main goal isTheodorakopoulos, Leonidas...
Digital marketing is more important now than ever. My recommendations on the challenges and opportunities for growth Digital marketing is deceptively easy if you take the deliberately simple definition from my bookDigital Marketing:Strategy, Implementation and Practicewhere I defineDigital ...
Voice search brings with it new challenges but also exciting opportunities. “Branded skills” is one example of a smart speaker advertising opportunity that has appeared and is a worthwhile marketing trend in 2025. Tequila brand Patròn is an example of a company that’s seen success using brand...
Discover the digital marketing industry trends, winning opportunities and challenges brands face this year, with data from 1,700+ B2B and B2C marketers.
Challenges. Notice how I included all those attributes in Belinda’s description. For B2B SaaS companies, keep in mind that buyer personas don’t apply solely to the end user. When you’re selling a product to another business, you also have to address the decision-maker, the financial buye...
Close scrutiny of their past work allows you to understand their processes and how they help their clients overcome their unique challenges. A strong and comprehensive portfolio should include client testimonials and detailed case studies. These will reflect the team’s track record and relationship wi...
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Let’s explore the main challenges in data-driven marketing and how to overcome them: Collecting and Analyzing Data Collecting and analyzing data is easier than ever. But it can still be a daunting process. After all, there are so many tools and metrics to choose from. ...