Her stunning features and charismatic personality have landed her endorsement deals with renowned brands like DKNY and Mark Cosmetics. While she continues to make waves in the entertainment industry, Greene also utilizes her platform for philanthropy. She is actively involved in numerous charitable ...
Ashley Olsen is best known for appearing as Michelle Tanner, with her twin sister, Mary-Kate, in the hit sitcom Full House. The sisters starred in many projects of Dualstar Entertainment. They now own a number of fashion brands and have also co-written a book based on fashion.20...
This problem is clearly visible in both the examples you cite approvingly. Far from helping the Global South, Live Aid and Live 8 were first and foremost public spectacles aimed at improving the celebrities’ brands, resulting in huge increases in the stars’ record sales. Perhaps more important...
Yet celebrity brands th... CM Kowalczyk,MB Royne - 《Journal of Marketing Theory & Practice》 被引量: 10发表: 2013年 RELATIONSHIP ATTACHMENT AND THE BEHAVIOUR OF FANS TOWARDS CELEBRITIES This study examined psychological characteristics of fans associated with self- reported attempts to approach ...
Chinese celebrities taking fierce legal actions against right infringement: what brands should look out for when collaborating with celebrities Recently, Dilraba Dilmurat, an ethnically Uyghur Chinese actress, sued Guangzhou YiJi Information Technology Company for infringement of her rights. The Company is ...
It became apparent that brands saw them as a convenient, cost-effective means to reach the celebrity status associated with Mayweather. Yet, Mayweather saw through this tactic and refused to endorse products for such low a...
Moreover, Ora's distinct style and flair for fashion have led to collaborations with brands like Adidas and DKNY, further solidifying her status as a multi-faceted entertainer. Rita Ora's impressive trajectory, marked by her relentless drive and diverse talents, positions her as an i...
brands, purchase intentions and actual sales. Certain parameters that postulate compatibility between the celebrity and brand image are: Celebrity’s fit with the brand image. Celebrity—Target audience match Celebrity associated values. Costs of acquiring the celebrity. Celebrity—Product match. Celebrity...
In conjunction with Leonard Green & Partners, ABG's mandate is to acquire, manage and build long-term value in prominent consumer brands. ABG owns such popular consumer brands as Juicy Couture, Elvis Presley, Muhammad Ali, Marilyn Monroe, Prince Tennis, TapouT, Hickey Freeman, Judith Leiber ...
Findings of a follow-up study suggest that exposure to a celebrity playing a flamboyant character on-screen was seen to be associated with a positive attitude toward the brand and increased WTS, than exposure to a celebrity playing a less flamboyant character on-screen.Originality/value\nAlthough...