First, we developed and validated a new construct of perceived aggressive monetisation which combined psychological reactance with fairness theory to describe users' inherent aversion to excessive effort to monetise through the in-app purchase business model. Second, we tested the research model using a...
When confronted with ideologically conflicting messages, psychological reactance can develop as a sort of motivated thinking, which would lead to counteractive responses [34] or counter-arguments [35]. On the basis of the literature review, it may be argued that dissonant information may be a ...