Impact of TV advertisement on consumer behaviour in India-A case study of fairness creamsThe purpose of this study was to explore the potential product performance and social issues caused by Fairness creams and Television advertisements in India. Qualitative data was gathered from the female ...
A major limitation of the survey is the relatively small sample size due to the limited number of experts in the energy field in Ethiopia despite the focus on the two leading areas of the country. Nonetheless, this study provides specific information on the decision-making process concerning the...
CONSUMER BEHAVIOUR TOWARDS BRAND POSITIONING OF TWO-WHEELER BIKES IN CHENNAI CITY In the present era, customer is the focusof all the marketing activities. In particular the automobile industries, if need to gain market and leadership they should understand the customers taste and preferences that de...
The continuously growing number of world population (approximately 7 billion in 2011) has made supply on the food market exceed demand. This situation is characteristic of countries with a high GDP. Food producers examine consumer behaviour patterns to see what encourages them to make a purchase, ...
The Effect of Celebrity Endorsement on Consumer Buying Behaviour: A Comparative Study between Female & Male consumers In India, the practice of celebrity endorsement is experiencing a tremendous surge, similar to that observed in other industrialised and developing nations... S Sharma,P Kumar - 《Ad...
Regulating the private health care sector: The case of the Indian Consumer Protection Act Health Policy and Planning, 11 (3) (1996), pp. 265-279 Google Scholar Bhat, 1996b R. Bhat Regulation of the private health sector in India The International Journal of Health Planning and Management, ...
Behaviour Change Country: Australia The start of the end for single-use coffee cups Our client, a large hospitality chain, wanted to get under the skin of consumer attitudes, motivations, and barriers to recycling and reuse. The project aimed to identify insights on drivers and barriers to the...
Market research data can help to quantify the likely demand for a product and, most important of all, provide an insight into consumer behaviour. Retailers will be more successful if they can satisfy the needs and wants of consumers. Consequently,...
The consumer decision Premium Marketing Obesity Medicine 3251 Words 14 Pages Better Essays Read More Chicken Run Case Study. on Internal Control Issue Under internal control‚ there are three issues arises in the chicken run case study. 1st issue is the credit control system is weak. ...
A Study on Impact of Advertisement on Consumer Buying Behaviour with respect to OTC Products in Katni City The advertisement of OTC drugs plays a very important role in sale of OTC drugs in India and influence the buying decision in some aspect. The drug and mag... S Singh - 《Research ...