As email senders, we should all be well versed in the legislation and what steps need to be taken in order to be compliant. CEMs First, what is a CEM? According to Canada’s Anti Spam Legislation website, a CEM is “any electronic message that encourages participation in a commercial...
Canada’s Anti-Spam Legislation (CASL) is an anti-spam law that applies to all electronic commercial messages sent by businesses or organizations
Tough New Canadian Anti-Spam Legislation - Beware Its Extra-Territorial ReachFrench, Violet
CASL (Anti-spam Law) In 2014, Canada’s federal anti-spam legislation (CASL), which is one of the strictest spam laws in the world, came into force. In general, CASL requires express or implied consent to send commercial electronic messages (CEMs) and also imposes sender identification and...
Even if your business is based in the U.S. or any other country it still applies to you. What is Canadian Anti-Spam Legislation (CASL)? CASLis a new anti-spam law that will apply to all electronic messages sent in connection with a “commercial activity.” Its key feature requires Cana...
CASL applies where CEMs are sent from or accessed by computer systems in Canada (i.e., that are not merely routed through Canada). CASL’s regulations also exempt messages sent from Canada to a prescribed list of countries with their own anti-spam legislation, provided that the messages compl...
Our Canadian advertising/marketing law services include advice in relation to anti-spam legislation (CASL), Competition Bureau complaints, the general misleading advertising provisions of the federal Competition Act, Internet, new media and social media advertising and marketing, promotional contests (sweep...
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You can also find a full calendar of marketing seminars and training events in Canada in our event calendar or explore common questions and answers to Canada’s anti-spam legislation. Happy Small Business Month! Looking for additional marketing advice? Check out these 11 tips from Canadian small...
In general, Canada’s federal anti-spam legislation (CASL) requires that senders have express or implied consent (as defined by the legislation) to send unsolicited commercial electronic messages (CEMs) to Canadians, unless an exemption under CASL applies. CASL contains a so-called “business card...