The Canadian Anti-Spam Law (CASL) went into effect July 1, 2014. If you're in Canada or send a Commercial Electronic Message (CEM) to Canadian residents, you need to comply with CASL. Be sure to review the Mailchimp Standard Terms of Use also, as the terms may be more stringent than...
J. Sébastien A. Gittens
1. What is CASL? CASL is a new anti-spam law that will apply to all electronic messages (i.e. email, texts) organizations send in connection with a “commercial activity.” Its key feature requires Canadian and global organizations that send commercial electronic messages (CEMs) within, from...
Hayley Woodin.Canada’s anti-spam legislation has forced Canadian businesses to pay close attention to their email marketing campaigns and outreach. The transition period, of course, ended
What Canada’s Anti-Spam Law Means for Your Email Marketing Program Heads up, American online business owners! Our neighbors to the north now have one of thetoughest new anti-spam lawsin the world. Canada’s government has been phasing it in gradually, and if and when the final provisions...
All your marketing jargon in one place. Learn what Canada's Anti-Spam Law is with The Ultimate Marketing Dictionary.
Canada’s Anti-Spam Law (CASL) received Royal Assent in December 2010, and it is just a matter of time before it comes into force. CASL is designed to be one of the most stringent anti-spam regimes in the world and is intended to address the problem of spam, unauthorized interception ...
In fact, the anti-spam provisions of CASL were closely modeled on the Australian law. On a more general level, most anti-spam laws around the world are consent-based, meaning that the default basis is that some form of consent is required before an email can be sent (e.g. the EU)....
CASL or Canada's Anti-Spam Law, requires that you include a few pieces of information in each email you send. Learn about CASL and how to stay compliant.
The quick and dirty: The main immediate and relevant difference between the Canada Anti Spam Law (CASL) and the United States' CAN-SPAM, is that the CASL requires true opt-in, and it requires that the contact information within the email remain a viable