Business-to-business database marketing: the future is now!Bean, Randall B
Informit is an online service offering a wide range of database and full content publication products that deliver the vast majority of Australasian schola... A Maynard,K Bloor - 《Canberra Bulletin of Public Administration》 被引量: 54发表: 1997年 Tolerance of fungal infection in European water...
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In addition, West African business-to-business firms are similar to Argentine firms in that a proportion of firms practise marketing at a low level of intensity and rarely use database marketing. These differences are attributable to the nature of market conditions in West Africa. Research ...
Equally, researchers have adopted the typology of relationship marketing practices developed by the CMP group (Wengler et al., 2006), and acknowledge the special role of database marketing (=-=Chaston and Mangles, 2003-=-; Wehmeyer, 2005). Moreover, CMP has stimulated further work on the ...
7. Not cleaning your database 8. Not attributing your marketing efforts 9. Using car sales copy 10. Thinking that user experience is just for web developers About premium membership Over the last 20 years, we have often seen these common B2B marketing mistakes as we have consulted and trained...
Other Terms Related Business to Customer (B2C) Customer experience management (CEM) Customer experience platform Customer engagement Business-to-Business (B2B) Customer centricity Customer community Customer database Customer service Customer Signals Digital transformation...
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The salesforce can be both a rich source of market intelligence and a key vehicle for implementing marketing strategy. Historically, in many organisations,... D Lyus,B Rogers,C Simms - 《Journal of Database Marketing & Customer Strategy Management》 被引量: 11发表: 2011年 Exploring an entrepr...