Business-to-business database marketing: the future is now!Bean, Randall B
As the name suggests “Business to Business Marketing” (B2B Marketing) refers to the exchange of either goods or services or both between two businesses (organization/firm). “Business to business marketing” also known as industrial marketing involves the sale of goods and services by one organi...
Purpose – This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good practice and contributes to theoretical understanding of the role of digital content in marketing. B2B digital content ...
Business to Business Marketing Management 作者:Zimmerman, Alan; Blythe, Jim; 出版年:2013-5 页数:528 定价:$ 242.95 ISBN:9780415537025 豆瓣评分 目前无人评价 评价: 推荐
Dozens of books have been written by database marketing and customer relationship management experts covering various aspects of the disciplines, but there isn't a single book or article that shows how to incorporate all of this wisdom into a coherent, overarching business strategy that includes bot...
Explore how the types of business marketing can help you build a successful business marketing strategy that drives awareness and grows your customer base.
工业行销又可称为企业行销(Business Marketing)亦或是企业对企业行销(Business-to-business Marketing)。其与消费者行 … www.mba.yuntech.edu.tw|基于3个网页 3. 企业对企业营销 一些英汉术语 - 物流和SCM术语 ... ... Business strategy|企业策略Business-to-business marketing|企业对企业营销Buyer|买方 ......
Business to Business Marketing System A method and apparatus are provided for marketing products. The method includes the steps of a first vendor contracting with a second vendor under a contract whereby the first vendor pays a commission to the second vendor in exchange for... B Robert 被引量...
Marketing,主要是指市场营销,侧重点是策略和策划等.通常主要工作职责有：1）市场分析：1.产品走势分析2.市场竟争环境分析3.市场调查和预测4.广告，5.促销环境分析6.促销成败原因分析2）制定计划1.制定广告宣传组合计划2.制定产品促销战术组合计划3.制定企业VI形象开发和维护计划4.制定产品供销形势计划5....
Business to Business Marketing Strategies. Marketing the products or services that small businesses offer to other businesses is different from marketing products and services to consumers. Generally, when marketing to other businesses, more than one per