The article focuses on the importance for industrial agency to embrace fragmentation in advertising a brand as revealed by BSUR in Amsterdam, Netherlands. Brands can efficiently be promoted if the advertisement clearly relays one clear specific information to the target customers. Moreover, the design...
BSUR Amsterdam wins £20m SCA task.The article discusses the move of SCA AB to appoint BSUR Amsterdam to handle the 20 million British pound pan-European account for its feminine hygiene products.EBSCO_bspCampaign