BSUR Amsterdam wins £20m SCA task.The article discusses the move of SCA AB to appoint BSUR Amsterdam to handle the 20 million British pound pan-European account for its feminine hygiene products.EBSCO_bspCampaign
The article focuses on the importance for industrial agency to embrace fragmentation in advertising a brand as revealed by BSUR in Amsterdam, Netherlands. Brands can efficiently be promoted if the advertisement clearly relays one clear specific information to the target customers. Moreover, the design...