With their responsible sincerity, they use neuromarketing to evoke emotions in consumers - essential in a field like outdoor sports. "When you tell a story, your whole brain lights up [...] Data doesn't change our behavior - emotions do." Karen Eber, communications specialist and author ...
with a degree in neuromarketing. 3 years experience as a community manager and digital content creator. Apasionada por el arte y el diseño, mi hobby la fotografía. Desde mis años en la academia sentí conexión con la moda infantil. Los niños y su poder para crear magia e ideas fan...
Brands with a strong brand voice are often visionaries and are committed to driving research and development to create true innovation. They care about developing products, materials, finishes or manufacturing processes that have an impact. In this way, they pave the way for specific products, for...