Apart from its product business, the brand “Nike” is one of the biggest brands in the world owing to its excellent marketing and top of the mind brand recall. The company was formed in the year 1964, and it has gone on to become one of the biggest companies in the world. Over the...
Paul Nicholson, the Editor in Chief of Inside World Football, told CGTN Europe the UEFA deal was part of Oppo's strategy to try to raise its profile in the lucrative European market. “For OPPO it's huge because it just gives them so much more coverage globally than they...
If a person has been a football fan to the point where she or he is passionate about football, that person will consider making some money. Some people even sponsor for this type of gambling game. But gambling sponsorship in New Zealand is not popular at all. Someone doesn’t need to ha...
However, Razdan feels that it's more on the players and organisers to understand the terms of association with any sponsor. He points out, “Sports in general -- and football in particular -- have been considered the greatest unifiers, along with the music. The more we allo...
The findings of the laboratory research showed that the IGA exposure of sponsor brands, which was simulated in the current study as a virtual consumer-brand interaction within a playfully football game, was primarily effective to enhance brand-related associations on an implicit level, but not on ...
CCTV news reported that Chinese companies mainly from Guangdong and Zhejiang provinces have also provided more than 10,000 container houses for the World Cup, used as accommodation for tourists and football fans. "The World Cup sponsorship by a large number of Chinese companies is a demonstration ...
Many global brands sponsor Wimbledon, but Barclays was the most mentioned in relation to the tournament, receiving almost twice as many Wimbledon-related mentions as runner up Pimm’s. However, Ralph Lauren, who dressed the ballboys and ballgirls, was mentioned in posts that generated the most ...
Basic Statistic Highest paid players in the National Football League 2025 Basic Statistic National Basketball Association highest-paid players 2024/25 Basic Statistic Highest paid baseball players 2024 Premium Statistic Highest paid players of the NHL in 2024 Premium Statistic Highest paid players in...
( a mobile game developed and published by Tencent)league in China, has already signed an apparel sponsorship deal with HLA Jeans. A source near the deal told Lanxiong Sports that HLA Jeans will pay around 10M RMB a year to KPL as equipment sponsor, and the official announcement will be ...
Puma is the sponsor of the Jamaican track athlete Usain Bolt. In the United States, the company is known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt "Clyde" Frazier, and for its endorsement partnership with...