As the World Cup approaches in Qatar, "made in China" are having increasing presence in this biggest football bonanza across the globe, with Chinese brands betting on amounting sponsorship to enhance their international influence, according to Global Data, a consulting and analytic company headquartere...
it's not just the big names; football brands like Champion, Mitchell & Ness, and McDavid also bring unique offerings to the table, focusing on aspects such as vintage style and specialized protective gear. Be sure to vote for your favorite football brands that bring the game to life...
If I were a TOP sponsor, paying upwards of $200m for the pleasure, it’s fair to say I’d be looking very closely at what these whippersnapper advertisers can now achieve. Founder of eco-football boot manufacturer Sokito, Jake Hardy, echoes this sentiment, this, telling me: “Athletes i...
Apart from its product business, the brand “Nike” is one of the biggest brands in the world owing to its excellent marketing and top of the mind brand recall. The company was formed in the year 1964, and it has gone on to become one of the biggest companies in the world. Over the...
Data were collected from stadium spectators during professional football games (n = 503) in India. The findings indicate a positive influence of FP–BP congruence on sponsor brand attitude and brand purchase intention. The study reveals that in-role behaviours (such as buying tickets, watching ...
Olympians at this summer’s Paris 2024 Games aren’t just racking up medals — some are becoming viral sensations online, creating buzz for the sports or hard luxury brands that sponsor them, and readying themselves for potential further deals from fashion and beauty players. ...
Puma makes football shoes and has sponsored a number of footballers, including Pelé, Eusébio, Johan Cruyff, Diego Maradona, Lothar Matthäus, Kenny Dalglish, Thierry Henry, Robert Pires, Adam Lallana, Radamel Falcao, Sergio Agüero, Cesc Fàbregas, Olivier Giroud, Marco Reus, Marco Verr...
follow and consume dynamic content. Interestingly,67% of football fans think brands are more appealing when they participate in sports sponsorship. There will be ample opportunities for brands of all sizes to leverage marketing benefits, and impactfully deliver significant brand presence as a sponsor....
Fast food giant Yum! Brands Inc. on Nov. 2 reported increasing same-store sales in all three of its chains.
The two-year deal sees Oppo become the first Chinese firm to sponsor European club football's most prestigious competition. Strong sales in Asia have seen it become the third biggest smartphone manufacturer in the world. READ MORE Why is it so hot in Europe?