doi:10.1080/0267257X.2018.1545685Robert ThomasJournal of Marketing Management
DKS has more than 600 stores spread all over America, which is managed and run by an employee staff in excess of 25000. Some of the important subsidiaries of DKS are Affinity Sports, Field & Stream, Golf Galaxy, Oshman's Sporting Goods, True Runner etc. Over the years, many sports teams...
Partnerships between brands and football teams have become an integral part of the game, even more so in recent years. With each new season, the sports world witnesses an array of brands sponsoring football teams, aligning their identity with the passion and global reach of the sport. Let’s ...