Aligning branding and social mediacan strengthen the public perception of your organization and build trust between you and your target audience. But to achieve this, you must ensure brand values and messages are reflected in your social media content. In this blog post, we’ll go over several ...
The article explores the benefits of branding in helping a company differentiate itself from its competitors and increase sales. It is stated that branding is the creation of image, symbol or name that provides a consistent theme ...
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I’m no stranger to the struggle of balancing branding and social media along with everything else. I essentially work two full time jobs in addition to blogging, speaking, family and many other things that I’m involved in. However, I have found that it IS possible to do all of these...
Social media has changed the game for brands. To understand how, imagine a party attended by brands and consumers. In the pre-social media era, consumers would have a good old time, while brands, dressed to the nines, would attempt to catch consumer attention. No one really knew what othe...
The assessment of the outer model and the inner model was conducted. The importance-performance map analysis matrix indicates that the place image had the highest importance, but the lowest performance. When social media enters as a moderator, the significance of its effect is not sufficient to ...
Social media can be powerful, but for some it can end up being a complete waste of time. That’s why you should never jump into yoursocial media strategywithout having some goals, and measuring your progress towards those goals. Remember, being popular on social media can be great fun, bu...
30 Tips in 30 Minutes Marketing Your Event on Social Media. Implementing Efficient & Effective Social Marketing Strategies for YOUR Business. Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and ...
If building your brand on social media seems like a challenge, you’ll find it’s much easier when you apply these tips. Just remember, as with any component of your social media strategy, you need to refine your approach as you experiment with different tactics. Learning what works and ma...