Great brand positioning will increase your customer base and allow you to charge more. Find out how, and why in our definitive guide.
Your branding and logo design directly impact the psychological element of marketing your product. This allows you to differentiate your business to more strategically target a specific audience.What is the difference between visual identity, brand strategy, and logo design? It feels like there’s a...
Take a look at the shelf in the super market when you visit next time and you will be surprised to see that each of the leading brands be it in the medical section, soft drink or grocery item, there are likely to be multiple variations of the same brand with little difference. Of cou...
Digital Experience Analytics Brand Tracking 360 Feedback Pricing Research Website & App Feedback NPS Software Customer Surveys Market Research Voice of Customer Pulse Surveys Conjoint Analysis Product Naming Diversity, Equity & Inclusion Well-being at Work...
Apply a change, such as a filter, and you can see the difference on your screen in real time. OneShot combines real-time photo effects with photo editing. It containts a fully featured photo editor that allows to edit effects of existing photos and to undo effects of photos that have ...
Differences between brand ambassadors vs. influencers There are many key differences between brand ambassadors and influencers. Here are some of the main differences: Brand ambassadors Influencers How they promote your brand Using word of mouth (telling others about your product) Could promote you on...
Brand Identity vs. Brand Image So in a nutshell: Brand identity(you can control this): It’s the voice you give your product or service. Brand image(you can’t control this): It’s what your customers hear. What Is Brand Strategy?
What you’re saying won’t make a difference if you aren’t speaking to the right people. Be sure to do your research to understand your audience, what they like, and what they’re interested in. Trying to appeal to everyone will often result in your brand not connecting with anyone. ...
Read Brand Reputation Vs. Brand Image: Understanding The Difference Photo by Medhat Dawoud on Unsplash On the other hand, brand reputation can sometimes backfire. A great example of this is Gillette. Going from promoting a manly man philosophy to changing settled behavior patterns that could ca...
A generic brand is a type of consumer product that lacks a widely recognized name or logo because it typically isn't advertised.