Apart from these differences, brand managers have to plan for brand obsolescence which means that they need to bring in newer products to keep the product line replenished. Product managers on the other hand need to concentrate on upgrades and versions of the same product instead of trying to ...
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And a really good example is Nike with the tagline Just Do It, but they also have slogans like “There is no finish line”. It’s common that brands often adapt the most successful slogans as their tagline. Your tagline is definitely one of the most important elements of your brand commu...
When many distributors reach an agreement to be a franchise distributor of a name brand product line, the company agrees not to carry off-brands or competing brands in many cases. But if design engineers are given some flexibility, they could make significant cost-saving decisions by integrating...
Invest in SEO: Search engine optimization (SEO) is a key factor when it comes to growing your ecommerce brand. Make sure your website and product descriptions are optimized for relevant keywords. Offer Unique Products: If you want to stand out from the competition, make sure you have unique...
A brand guideline serves as a way to unite various teams.“What you’re doing on your website matches what you’re doing on social and how you’re sending your email letter that looks consistent with your product label,” Ky says. “And the brand guidelines is one resource that all of...
They wrote, “Every color, tint, and shade is based on central themes. [...] Whether it’s a subway line in Paris, or a flower-lined street in Japan, the secondary color names are a veritable tour of important cultural and geographical touchstones from HubSpotters all over the world.”...
Strong brand awareness makes it easier for you to break into new markets, which aids in market expansion. When it’s easier to break into new markets, it’s also easier to diversify your product line. 9. It Improves Customer Perception ...
Intel Corp., another prime example of a master brand, has several competing product offerings under its banner. At one time, Intel offered a full range of computer processors, such as Pentium, Centrino, and Core Duo. While each one of these products offers a different level of performance an...