This video is a perfect example of how important visual content is in storytelling. Also, notice how this story isn’t sugarcoated but includes conflict by sharing the low points people experienced in 2021. #2 The Body Shop The cosmetics, skincare, and perfume company were the first in the...
For example, if you were to post a behind-the-scenes look at how your brand sources materials on social media, that’s a part of your brand story. Brand stories inspire action Effective brand storytelling not only evokes an emotional connection, but it ignites your target audience to ...
and emotions into your psyche. Story-branding is abrand strategythat is slightly different than your brand story – with businesses putting their brand’s beliefs and deeper meaning before their customer to evoke a strong emotional connection. A great example of this is Nike, “Just do it.” W...
the company announced the number of travelers who chose Airbnb in 2015 and highlighted the most popular Airbnb choices. By telling the story of their company and sharing successful customer stories, Airbnb set a great example of brand storytelling...
Good American is a great example of fashion brand storytelling. It uses the founder’s story—that she had to shop in a separate area of a department store than her sisters—to communicate the need for its inclusive denim products. How do you write a fashion brand story? Identify your targ...
Example (of how NOT to tell your brand story): Fyre Festival As marketers and business owners, there’s a sort of morbid fascination in dissecting the entire cycle behind the infamous Fyre Festival. Which is not entirely bad, because there’s a lot to learn from the ashes of it. ...
Warby Parkertransformed the eyeglass industry when they made designer eyewear affordable, better for the environment, and easy to try on at home. Their brand comes from a great story, too. One of their founders spent the first semester of grad school without eyeglasses because he lost his on...
The goal will run through the story and be its foundation. It sets up the plot with its beginning. How will the hero solve their problem? Step Four: Inject Conflict Stories always have conflict; it’s what makes them exciting. Taking the example above, the hero faces many conflicts to ac...
They want to feel like they are part of a community with which they share certain ideals. This is why you must define your brand story and reinforce it via brand story marketing. That way, your brand will spring to your target audience’s minds before your competition does. ...
Brand story example: Fly by Jing Fly by Jing’s flagship product is its all-natural Sichuan chili crisp, and the brand also sells other sauces, dumplings, and spices. Its brand story takes center stage on its website, sharing why founder Jing Gao started the company: inspiration from the...