but can attract a premium from brand equity as a strong point and potentiality. A brand is not just a name or symbol (Kotler & Armstrong,2004), but it also has the capability to produce, generate, and create value, which is called or referred to ...
but can attract a premium from brand equity as a strong point and potentiality. A brand is not just a name or symbol (Kotler & Armstrong,2004), but it also has the capability to produce, generate, and create value, which is called or referred to ...