but can attract a premium from brand equity as a strong point and potentiality. A brand is not just a name or symbol (Kotler & Armstrong,2004), but it also has the capability to produce, generate, and create value, which is called or referred to ...
If you really don’t want to say the name of it out in the general public, please be sure to email me at: jacquesklein@live.fr. I’d love to get my hands on this template! Appreciate it.Intermediate English Says: January 25th, 2012 at 1:44 am You have mentioned very ...
” says Mike Manley, Jeep brand president and CEO, Chrysler Group. “Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no-holds-barred adventurous approach to life, as well as mastering the ability to ...