types of clothing brand loyaltyyounger teenagersThis paper focuses on the phenomenon of loyalty understood as a complex hybrid concept that encompasses behavior and attitude of costumers to clothing brand(s) and relation of the clothing brand loyalty with desire to bee clothing brand loyal. ...
2007. Why generation Y chooses to be brand loyal? An exploration of the antecedents of brand loyalty in clothing. Society for Marketing Advances Proceedings. Vol. 5(1): 87-91.Ertekin, S. (2007). "Why generation Y chooses to be brand loyal? An exploration of the antecedents of b...
The objective of this paper is to analyze brand loyalty towards clothes among a leading market, 'Generation Y'. Extant literature has suggested 'quality consciousness', 'price consciousness', 'store familiarity' and 'fashion consciousness' to be possible antecedents of brand loyalty towards clothes....
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Patagonia takes its storytelling one step further by inviting customers to get in on its activism viaWorn WearandAction Works, one a program that allows customers to trade in old clothing or purchase used clothing and the other a program to help connect customers with local environmental causes ...
it's still important to diversify your social media fashion marketing efforts to reach the widest customer base possible. The fashion world is all about brand loyalty, and the best way to develop this key brand attribute is to cast a wide net and rely on word-of-mouth to do the rest of...
As the embodiment of almost everything your business is and does, a brand identity can inspire customers and increase a sense of loyalty for your brand. Brand identity, therefore, is crucial to your business's future. So, if your brand is more than just its logo, how can you replicate ...
Being authentic and different will help your clothing brand stand out in the bustling fashion crowd. But remember to maintain a cohesive brand theme across all your collections. Brand architecture is important to build customer loyalty and brand equity. And if you have little or no experience as...
Newer brands face a great deal more urgency in establishing themselves with consumers. To build customer loyalty, a brand needs to convey how it can deliver its product, whether it is making it enjoyable to buy, functional, valuable, and memorable to customers. A core part of building a bran...