Commodities are products which can easily be substituted for one another. They’re items for which a demand exists, but no qualitative difference across a marketplace. Think: fresh corn, gasoline, steel beams and gold bars. We could buy one ear of fresh corn or another, but we’re not pr...
So if your company isthinking about creating a brand ambassador program, carefully consider who you want to be involved as ambassadors for your brand. Do you want to bring in existing customers that love your brand, or ‘brand spokespeople’ that have little to no natural affinity for your br...
Learn how successful brand marketing can elevate your company’s presence, reputation, and recall in the eyes of your target audience.
A good business name can be the difference between a company that is struggling to find its identity and one with an immediately recognizable brand. It can help people remember your products or services more easily, it can protect you from costly trademark issues down the line, and it might ...
Successful brand differentiation strategies can be seen in numerous examples. One example is having a solidbusiness name, which should be memorable, manageable and free from negative connotations. Cosmetics company Lush differentiates itself through its unusual and catchy name, reflecting that it uses fr...
Personal branding is creating an identity for a person or their company. In essence, you arebranding your business. Although many people consider marketing to be branding, it is not the same. Marketing is one of the tactics used to introduce and reinforce your brand to the world, but they ...
existing brand, it’s important to understand the difference between the two concepts. Rebranding entails changing the look and feel of a brand, often in an effort to appeal to a new target audience. This can involve anything from updating a logo to completely overhauling a company’sbrand ...
Understanding how to encourage & build brand loyalty could mean the difference between meeting/missing your revenue targets. Learn how here.
Company culture Reputation Social media presence Why is it important to know the difference? It is important to know the difference between a trademark and a brand because they are often used interchangeably when they really shouldn’t be. ...
samples were labeled only A, B, C, or D; two hours later participants again sampled products with the company and brand name clearly identified. Participants were asked to rate the acceptability of the supplement using a five point scale ranging from 1, totally unacceptable to 5, totally ...