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The next time you review your marketing email performance, take a peek at the bounce rate! If your hard bounce rate is at 1% or higher, it is a signal that your emails are not reaching their intended audience and your sender reputation may be suffering. What can you do now to recover ...
since people browse on their phones while waiting in line, riding the bus, and doing other things that might pull their attention away at any time. If you get a lot of mobile users, your bounce rate may appear higher than a site with mostly desktop users. This is just good...
Email service providers see a high bounce rate as an indication ofpoor email marketing tacticsor low-quality content, and they’re more likely to deliver your emails to the spam folder in the future — even for users who usually open and even click links in your messages. This can have a...
You won’t be able to convince everyone to stay on your website and it doesn’t matter if you’re a “SEO Jedi”, “Affiliate Marketing Ninja”, or both. Implementing all or some of the tips we’ve discussed in this article will help you lower your bounce rate, but some people are...
As a general rule, you should expect anywhere up to 2% bounce rate with your email campaigns (98% deliverability). If you see a bounce rate higher than that, it’s worth looking into. What happens when too many emails bounce depending on your email marketing platform and email service prov...
An acceptable bounce rate is anything close to .1%, however the average is 2%. Email bounces are going to be unavoidable in small numbers, so measuring by a percentage can help better keep an eye on the amount of bounces occurring, so that if a industry standard benchmark of 2% is reach...
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In most cases, your goal should be to lower your website’s bounce rate. Yes, it’s perfectly acceptable for a blog post to generate a high number of bounces, but ideally, visitors to that blog post would navigate to other pages on your website. Then they’d enter your marketing funne...
A model describing the various stages of a prospect’s journey from the first interaction with your brand to the ultimate goal: conversion. Conversion rate optimization is about moving people through your marketing funnel, turning them from prospects into raving, repeat customers.CRO...