An email bounce error message is a typical part of email marketing. Some email bounces are to be expected with each email campaign you send out, and that’s OK. However, you shouldn’t just accept email bounces whenever they happen. After all, your goal is to get as many emails as pos...
A bounced email is an email that has been returned to the sender because it cannot be delivered. Bounce rate is calculated by taking the number of bounced emails, dividing it by the total number of emails sent, then multiplying that by 100. For example, if you send 1000 emails and 15 o...
According toCampaign Monitor, an average Email Bounce Rate across all industries is 1.06%. Though each industry has its unique bounce rate, the benchmark is around 2%. Anything higher can be considered worth attention. We recommend basing your average Email Bounce rate on your industry average an...
Worried your email bounce rate higher than average? Learn how to calculate and lower it in this handy blog post!
A hard bounce, on the other hand, isusuallya permanent failure to deliver an email. This happens for a multitude of reasons, including: The email address no longer exists or was never valid. The domain name doesn’t exist. The recipient’s server has blocked delivery entirely, often due ...
Learn what is the Email Bounce Rate and why you should keep it as low as possible ✅ Master proven strategies to reduce it for your campaigns.
So, if your site has a 70% engagement rate, then your bounce rate is 30%. What Is a Good Bounce Rate? A good bounce rate is around 40% or lower. And a bounce rate of 60% or higher may be an indication you need to evaluate your page content and make it more helpful and engagin...
Either way, it’s bad. So, make sure you’re cleaning those lists, and you’re more likely to achieve an acceptable email bounce rate. Even if you use lists that are not bought, cleaning them is the key to getting results. We did a cold email campaign experiment in which we put the...
Is it a vanity metric that I should ignore? And if I want to fix it, what should I do? Luckily, you're not alone. Many marketers have asked those questions and might not have found a solid answer yet. We're here to demystify bounce rate with an overview of what constitutes a ...
For instance, the average bounce rate across industries is around 47 percent. However, bounce rate varies by device, with mobile having an average bounce rate of 51 percent. If you’re still unsure about the bounce rate you should target, Google Analytics can help you figure it out....