蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...
1、藍海策略(Blue Ocean Strategy) W. Chan Kim Renee Mauborgne 紅海與藍海策略 紅海策略 現有市場空間競爭 打敗競爭 利用現有需求 價值與成本互換 作業配合差異化或成 本選擇 Select EOScale or EOScope 藍海策略 創造無市場競爭空間 競爭變得無意義 創造和掌握新需求 打破價值成本互換 作業配合同時追求差 異化和...
Blue Ocean Strategy, written by W. Chan Kim and Renée Mauborgne, has been published in a record-breaking 49 languages and is a bestseller across five continents. It has been read by millions of people around the world. Further translations are in progress. Find Blue Ocean Strategy in your ...
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Blue Ocean Strategy 作者:W. Chan Kim/Renée Mauborgne 出版社:Harvard Business School Press 副标题:How to Create Uncontested Market Space and Make Competition Irrelevant 出版年:2005-2-3 页数:256 定价:USD 29.95 装帧:Hardcover ISBN:9781591396192...
BlueOceanStrategy蓝海策略中文完本蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的...
哈佛商业课 - 蓝海战略 Blue Ocean Strategy In 1984, Guy Laliberté co-founded Cirque du Soleil.1984年,盖伊·拉利伯特共同创立了太阳剧团。Soon, Cirque was bringing in revenues that incumbents, like Ringling Brothers, had taken more than a century to attain, even though the circus business was in...
The following year Kim and Mauborgne published a book entitled "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant". When it comes to defining what Blue Ocean Strategy is, it helps to start by picturing a vast ocean. Most businesses are located in what...
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This paper focuses on several tools and models of the Blue Ocean strategy namely the "Eliminate-Reduce-Raise-Create Grid" model since the main key ideas fall under the "Create Grid" where the innovative value takes place, as well as to create unique values for customers. Thus, the ...