The world of marketing seems to reinvent itself from one year to the next, with trends, social media channels, and new strategies popping up as soon as we’ve figured out the last one. But there’s never been a more important moment than now to polish your marketing chops or add them ...
It's all about understanding your opponents' strategies and anticipating their next move – all while they're doing the same to you. But don't worry; with the help of this lively and engaging book, you'll be able to master the art of game theory and become a true strategic genius. ...
OUR TAKE:Writer Ryan Deiss, who has years of experience in the marketing world, has written a book to help companies of all sizes take advantage of proven digital marketing strategies and tactics. This book covers everything from marketing planning to data analytics to SEO and customer journey....
Reading a classic product marketing book can help hone your marketing strategy as a creative or business owner and learn from another marketing professional. The strategies in the best marketing books are timeless, practical and usually research-driven. The marketing books below offer actionable advice...
All of the above digital strategies are proven to help boost youromnichannel customer experience, which is being on the same platforms as your audience… Whether that’s Instagram, Facebook, podcasts, or plain old email marketing. The key is just meeting your customers where they already are....
Whether you work for a Fortune 500 company or are bootstrapping a startup, this list has something for you. By learning from these marketing masters, you'll be able to avoid common pitfalls and execute proven strategies togrow your business. So read on to discover the five best marketing ...
Organic social media is used for the awareness stage, or the lead generation stage, of themarketing funnelwhile a Facebook ad is used for the last stage, or the conversion stage. There are a lot of various platforms and strategies you could use and it's important to pick the right channe...
I first readPurple Cowby Seth Godin around the time it came out, back around 2003. If you don't already know, Seth Godin is a bright guy and incredibly sharp marketer. And in this book, he shares all the different marketing strategies that huge companies use. ...
While it was written a decade ago, if you’re looking to start with the definitive textbook on digital marketing, start here. Chaffey and Ellis-Chadwick’s book gives real-life examples of successful marketing strategies from recognizable companies. By breaking down those campaigns and identifying ...
The answers to these questions determine which marketing strategies will be viable and which will be a waste of time. In other words, the key to success for your business is not Facebook Ads. It’s not SEO. It’s not conference networking. ...