Get the key ideas on Blinkist Buy on Amazon When it comes down to it, much of marketing is based on the written word. And that’s exactly the premise of Ann Handley’s book, which will show you the value of words in both our professional and personal lives, especially as more and mo...
In their pioneering book “Positioning: The Battle for Your Mind,” marketing gurus Al Ries and Jack Trout introduce the groundbreaking concept ofpositioning, which has become essential to modern branding. Positioning refers to occupying a distinct space in the consumer's mind that sets you apart ...
Vaynerchuk also offers ideas on the latest social media marketing strategies based on his experiences as an influencer. This social media marketing book is ideal for anyone who spends time on content marketing. Vaynerchuck is one of the narrators, along with Rich Roll and Amy Schmittauer. It’...
But Hopkins’ book also offers crisp explanations for why certain marketing fundamentals actually matter, along with examples from his lived experiences. Yes, he was selling products specific to their time, but many of his ideas areLindyand continue to be cornerstone facts of marketing even today....
Small businesses don’t have enough funds to run expensive marketing campaigns, we decided to share 10 free marketing ideas that can help them attract customers.
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Marketing: A Love Story, How to Matter to Your Customersby Bernadette Jiwa This book is a guide onauthentically connecting with your customerson an emotional level. Readers say this read helped them to overcome the often challenging marketing and sales tactics that can feel manipulative rather than...
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This entry isn’t necessarily a ‘marketing book’, in fact, you could argue that it has nothing to do with business, but it still has some stand out qualities that gain it entry to our best books list. The main ideas behind this book are to help the reader break through and win the...
I have to give all the credit to this marketing book by Dr. Robert Cialdini. It was first published in 1993, but I first read it a decade ago and finished it with dozens of game-changing takeaways. It's not just a book of ideas and concepts about how to persuade people to do diff...