In their pioneering book “Positioning: The Battle for Your Mind,” marketing gurus Al Ries and Jack Trout introduce the groundbreaking concept ofpositioning, which has become essential to modern branding. Positioning refers to occupying a distinct space in the consumer's mind that sets you apart ...
Best Book Marketing Podcasts to Listen to ⋅ 1. The Marketing Book Podcast ⋅ 2. The Creative Penn Podcast ⋅ 3. Novel Marketing ⋅ 4. Author U Your Guide to Book Publishing ⋅ 5. The Sell More Books Show
mouthand take your business to new heights, Contagious is the must-listen book for you. Already hailed by experts like Dan Ariely and Dan Gilbert, this book has become a global sensation, selling in nine countries and changing howbusinesses think about marketing. So what are you waiting for?
The 1-page marketing method is laid out in this book, and it solves one of the most common issues with human behavior: it gives a clear starting place from which to work, and sets readers up with an easy, step-by-step way to develop the meat of a marketing plan. The book is large...
Mark Schaefer is among the most popular business book authors and has created the authoritative and best marketing books on personal branding, influence marketing, Twitter for personal and business uses, brand community, social media strategy, content marketing, and more. ...
In this 2012 marketing book, Godin borrows a big idea from Greek mythology: the tale of Icarus who flew too close to the sun. Godin uses the story to push readers into thinking beyond a typical corporate career. He explains how society is entering a new era of creativity. He calls on...
Marketing Director - Strand Bookstore - New York, NY Editorial Manager - Book of the Month - New York, NY eCommerce Specialist - Ave Maria Press - Notre Dame, IN Sr. Manager, Sales (IngramSpark) - Ingram Content Group - La Vergne, TN ...
标签: [Digital Marketing Agency Marketing] 2023年12月31日 11:129,178Power your marketing strategy with perfectly branded videos to drive better ROI. 在T站说说你的看法～ 评论还没有人发表评论,来第一个发言吧! 相似推荐 来自 全球广... Wizonbiz Digital | Best Digital Marketing Agency in ...
When it comes down to it, much of marketing is based on the written word. And that’s exactly the premise ofAnn Handley’s book, which will show you the value of words in both our professional and personal lives, especially as more and more of our everyday interactions become screen-bas...
Stephen Covey's 1989 book on productivity and effectiveness is a classic and bestseller in the best sense. It lays out seven personal habits that can lead to success in marketing — or in whatever field you're in. For example: put first things first, think win-win in any situation, begin...