Email marketing is the most important digital marketing channel for many business-to-business (B2B) companies. In fact,50% of US B2B marketers say that email marketing has the biggest impacton their multichannel marketing strategy. If you want to see the best possible results, you’ll need to...
The exact number differs depending on which study you read, but it’s safe to say that for each dollar invested in email marketing, you’ll generate a return of $36. That makes email marketing a highly valuable B2B marketing tool. B2B Referral Marketing In referral marketing or affiliate mar...
Best B2C and B2B Email Marketing Examples for 2023/24 Now, let’s see those email marketing examples I promised! 1. Buzzfeed Subject line: Confirm your This Week In Cats subscription now! Type: B2C Confirmation email example Goal: Verify new subscriber’s email address To capture your visitors...
Email marketing retargeting is one of the best ways to get shoppers to return to abandoned shopping carts. Marketing automation tools make it easy to send cart abandonment emails. This software gets triggered when a customer abandons their shopping cart. It automatically sends follow-up...
In the past couple of years, there has been a surge in the number of ways marketers can reach out to customers and prospects. However,email marketingcontinues to be one of the most powerful marketing strategies that help strengthen customer relationships, improve engagement, and drive business rev...
1. What is the best B2B email marketing software? While every B2B marketing software has unique functionality, there are some key features to look for when choosing your tool: Marketing automation Email segmentation A/B testing Integrations and API ...
You can find moreB2B email tips and examples here. 14. Test, test, test to develop your own email marketing best practices As with any best practices for marketing, we can expound on what we *think* you should do, but you’re the only one with the power to actually *know* what work...
8 Tips and Best Practices to Win at B2B Email Marketing: 1: Use Segmentation for Increased Relevance 2: Plan Your Campaign for Different Stages 3: Craft Click-Worthy Subject Lines 4: Write Enticing Email Copy that Adds Value 5: Create Templates to Streamline Your Efforts ...
B2B Email Marketing Templates B2B marketing is a tough nut to crack. Usually, it is much more difficult to collect leads and score a sale. But when you do, it’s worth the wait. In the world of B2B, the average profits per customer are higher but the sales cycles are longer. That’...
And with B2B email marketing templates communication often becomes boring or bland, because we’re doing ‘business’. But, it’s important to remember on the other end of your cold email is another human. Just like you. To enhance the personality and warmth conveyed in your cold emails, ex...